The fabric

Looks formal. Works like kit.

Every Charcoal piece is cut like the clothes you wear to work and made from a fabric chosen for sport: it does not crease, dries fast, stretches with you and never needs an iron.

A woman in the charcoal Snap Polo reaching for a padel ball on court

Why it matters

Built for the Indian day.

What it does

Four things, all day.

  1. A man in the heather Quarter Zip sitting at a café table, the knit smooth across the chest
    01 / 04

    Wrinkle-free.

    Sharp at 9. Still sharp at 9.

    The fabric is made to resist creasing. Sit through a three-hour review, a flight or a car ride, and the collar and front still look pressed.

  2. The deep blue Zip Polo at the top of a tennis serve on a hard court
    02 / 04

    Dry-fit.

    Built for a 40°C day.

    The knit pulls moisture away from the skin and dries quickly, so the commute, the stairs and the evening game do not show up on your shirt.

  3. The light grey Pleated Trouser mid-jump during an overhead badminton smash
    03 / 04

    Stretch.

    Cut like formal wear. Moves like kit.

    The stretch is in the fabric, so you can reach, run and swing. It springs back, so knees, elbows and seats do not bag out by the evening.

  4. A man in the light grey Zip Jacket, the fabric hanging smooth down the back
    04 / 04

    No ironing.

    Wash, hang, wear.

    Made to be worn straight off the hanger. Less time at the ironing board, fewer trips to the dhobi, and it packs flat for travel.

Hour by hour

Your usual formals against Charcoal.

WhenUsual formal wearCharcoal
09:00 · The commuteCreased before you reach the officeArrives looking the way it left the hanger
13:00 · Midday heatHolds sweat and heat, and shows itPulls moisture away and dries quickly
16:00 · Back to back meetingsPulls at the shoulders when you reachStretches with you and springs back
19:00 · After workHome to change before the court or gymStraight to the court, the gym or dinner
Next morningIroning board, or the dhobiWash, hang, wear

In the details

Tailoring on the outside. Kit on the inside.

Try it yourself

Three tests, no lab needed.

  1. 01

    Crush it.

    Ball up a sleeve in your fist for ten seconds, then let go. Watch it settle back flat.

  2. 02

    Stretch it.

    Pull the hem or a cuff and release it. It should come straight back, not stay pulled out of shape.

  3. 03

    Live in it.

    The real test is an ordinary day: the ride in, the desk, the stairs and whatever comes after work.

Questions

About the fabric

Will it look like sportswear?

No. Clean collars, quiet colours and no big logos. Tucked in with a belt, every piece reads as formal wear. The sports part is in the fabric and the cut, not the look.

Do I really never need to iron it?

It is made to be worn without ironing: wash it, hang it, wear it. Full washing and care instructions come with the production samples.

Is it hot to wear in Indian summers?

The fabric is chosen for heat: it pulls moisture away from the skin and dries quickly, unlike most traditional formals, which hold sweat.

Can I actually play sport in it?

That is what it is cut for: padel, tennis, badminton, a run or the gym after work. Snap and zip plackets, pleats and tapered legs give you room to move.

Feel the difference on day one.

Care instructions and measurements for every size come with the production samples. We share them with you before you pay.

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